Welcome to your visual command center for a small HVAC, air duct, and vent cleaning company.

🎯 Frontend: Customer Acquisition

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Build Your Pipeline

Attract and convert customers with local SEO, reviews, and safety-driven offers.

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Marketing & Lead Generation

What's inside:

• Google Business Profile and local SEO
• Email and SMS nurture for duct, dryer, bath exhaust, HVAC tune‑ups
• Property manager and Airbnb host programs
• Referral playbooks

Sales & Conversion

What's inside:

• Phone and text intake scripts
• Good/Better/Best bundles and pricing framework
• Follow‑up cadences and objection handling

⚙️ Backend: Operations & Growth

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Deliver Excellence

Consistent, clean, photo‑documented service with fast callbacks.

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Operations & Service Delivery

What's inside:

• Route planning and scheduling
• On‑site SOPs for ducts, dryer vents, bath exhaust
• Photo documentation and QC checklists
• Rental and Airbnb programs

Growth & KPIs

What's inside:

• KPI blueprint and weekly review
• Maintenance plans
• Training and expansion roadmap

🎯 Quick Action Center

🔥 First 10 Steps

• [ ] Claim and optimize Google Business Profile
• [ ] Add service pages: ducts, dryer vents, bath exhaust, HVAC tune‑ups
• [ ] Set up lead forms and call tracking
• [ ] Create review request templates with links/QRs
• [ ] Build Good/Better/Best bundles and prices
• [ ] Prepare on‑site photo documentation checklist
• [ ] Load SMS and email sequences
• [ ] Define route‑day pricing rules
• [ ] Draft landlord and Airbnb one‑pagers
• [ ] Pick weekly KPI review time

📈 Success Metrics

• Leads per week by service line
• Booking rate from calls/forms
• Average ticket and add‑on rate
• Reviews per week and average rating
• First‑visit resolution and callback rate

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<strong>How to Use This</strong>

1. Start with Marketing and Sales to fill the schedule.

2. Implement the Operations SOPs to reduce callbacks.

3. Review KPIs weekly and run one improvement each month.

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